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Bisat AlReeh Exhibition is an annual charity Exhibition in Jeddah Saudi Arabia held by The National Home Health Care Foundation, We Care. The exhibition is held annually as the main fundraiser for the foundation, and is one of the olderst, largest and most prestigious exhibitions in the Middle East. The Studio Upstairs was approached to uplift and rebrand the identity of the exhibition, as well as all its printable items and social media. Using traditional calligraphy and the luxurious combination of gold and black, Bisat AlReeh Exhibition (meaning flying carpet) is now visually living up to its reputation.

Every Year, The theme of Bisat Al Reeh Exhibition changes. After the initial rebrand of 2016, 2017 was all about spring and color. For the 2017 exhibition, we used Palm Leaf motifs, as Jeddah City has palm trees everywhere you go. The 2017 Exhibition was held in April and not during the Hold Month of Ramadan, and so spring was the inspiration for the pop of color and minimal designs