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fusing culture and design

Desert Designs is a family owned business in Dhahran, Saudi Arabia. Since 1991, Desert Designs has been offering its customers treasures of the Arab World. They offer heritage corporate gifts, traditional SADU carpets, beautiful custom made furniture and a large range of ‘Made in Saudi’ items. After 25 years in the business, Desert Designs needed to appeal to A younger, more socially aware audience. We approached them as we would any big name, determine their unique position and communicate it verbally and visually to their new and existing audience. We conducted a total rebrand by incorporating shapes from local Saudi architecture in the new the logo, and endless modern patterns based on the geometry and repetition of traditional Saudi and Bedouin patterns.